Importance of Keyword

Keyword is the word which leads search engine users to enter in your website. To have the most search of your website, keyword keeps most vital role. Search engine users enter keyword or phrases into a search engine to find the information they need. If you want to find yourself on top for those keywords you must know the importance of keywords. We can also say that the keyword is the building block of the search engine optimization.

Keyword Phrase Research is a process of selecting the most optimum performance. Keyword phrases that can help visitors to find your site. You may have spent days and months on fine-tuning your web pages for a better ranking with the major search engines, yet it will all amount to a big waste if the right keyword phrases are not targeted. It is just like that you are able to win the race but you have run on the wrong way. Same is the case with the using the keywords. Even if you achieve high search engine rankings, you may not get relevant traffic if you select the wrong keywords. Therefore, the foremost step in any SEO campaign is identifying your target audience and researching what keyword phrases they might be searching in the search engines to locate a site like yours.

How to choose your keywords

The first step is choosing the right keyword to better search engine positioning. You must analyze your business carefully and think of all the words that relate to your company, product or website contents.

Let's say you sell puppy food. What words would you search for when looking for the same product? Ask your colleagues and friends to think about the same question. This is perhaps the most important stage in your war for a spot in search engines' top 20.

Consider the following things to have better keywords

• Who needs your service?
Think about who will use your services, then target them with keywords. For example, people whose dogs are about to have puppies will need puppy food, so you can add phrases like "dog pregnancy" and "puppy health" to your list.

• Include variations of your keywords
People will search for your site using all sorts of keywords. Making your site easy to find means including misspelled, capitalized and plural keywords. Always include the longer forms of keywords too. For example, use "domestication" as well as "domestic."
• Avoid wrong keywords
Do not use "stop words" -- particles like "and" and "the" and common words like "Internet." Remember, the more specific your keywords are, the better the chance that people who find your site through search engines will actually benefit from its content.

What are the best places for keywords?

• HTML Title
• Text of the page
• Meta description
• Meta keywords
• ALT tags
• Comment tags
• URL name

NOTE: Wrong keywords means,No traffic

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